A structural solution to Catholic education infrastructure
A Catholic school teacher earns $57,503. A public school teacher earns $74,495. That gap isn't a management failure — it's structural. Forma closes it.
Forma builds the infrastructure that lets the school capture the value it already creates.
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Archbishop John Hughes
Archbishop John Hughes · 1797–1864
Built on purpose · 1841
“We will build the school first, and the church afterward.”
— Archbishop John Hughes, New York, 1841

Archbishop Hughes built the first Catholic school system in America not as an amenity but as an act of defiance — to protect Irish immigrant children from Protestant-dominated public schools that used the King James Bible as a textbook and treated Catholic identity as something to be corrected. What he built was a parallel civilization: schools, parishes, hospitals, universities, woven together around a common faith. At its peak, it was staffed almost entirely by religious orders who worked for little more than room and board.

That model produced something secular education has never matched — not just academic outcomes, but formed human beings, rooted in faith, embedded in community, shaped by the same values as the family that chose the school. Catholic schools serve families at $13,900 a year who receive something endowed private schools cannot provide at $65,000. The infrastructure that made it possible has changed. The mission has not. Forma exists to close that gap.

01 · The condition is structural
What Archbishop Hughes built lasted more than a century.

At its peak in 1965, his system educated 5.6 million children across 13,000 schools — the largest private school network in the history of the world, staffed almost entirely by religious orders who worked for little more than room and board. That model held for a hundred years. By 2005, fewer than 5,000 religious remained in American classrooms, down from 104,000 in 1965. The schools survived by replacing subsidized religious labor with lay teachers paid from tuition.

But tuition cannot rise to market without pricing out the families the schools were built to serve. The result is a permanent condition: excellent institutions, genuine community trust, documented outcomes — and no capital infrastructure to sustain them. Every attempt has been consulting. No one built the infrastructure.

Redefining how Catholic education draws upon its own resources — without the labor subsidy that carried the first hundred years — is the task of the next hundred. That is what Forma is building.

02 · The staffing threshold
Below $10 million in annual revenue, a Catholic school cannot afford the staff that generates revenue. Forma provides them fractionally — through technology.
Endowed independent
Regional Catholic HS
Parish school
With Forma
Annual revenue
$40M+
~$10–15M
~$6M
Unchanged
Admissions staff
Full team
1–2 officers
None
AI enrollment agents, always on
Development staff
Full team + planned giving
Director + alumni relations
None
AI grant program + annual fund infrastructure
Marketing staff
Full team
Part-time director
None
DonorFront + AI social + AEO
Cost to the school
Funded by endowment
Funded by scale
Unaffordable
Covered by Forma. Donors cover the fee.
A school with $6 million in annual revenue cannot justify a $75,000 admissions director, a $90,000 development director, and a $65,000 marketing coordinator. The math doesn't work — not because the school is poorly run, but because the revenue base was never designed to support those fixed costs. Every pool of capital that could close the teacher pay gap sits uncaptured because no one is staffed to capture it. Forma replaces that fixed cost with a fractional infrastructure the school activates immediately and owns permanently.
03 · The revenue already exists
The community already intends to give. It has never been given the mechanism. Four capital pools sit uncaptured at every school.
POOL 01
Foundation & corporate grants
Foundations fund the same schools year after year on organizational capacity, not quality. The excellent school is not in the room — not because it doesn't qualify, but because no one wrote the application.
Delivered via Whitelabel AEO and AI grant program
POOL 02
Families who couldn't find the door
A family that can't find an inquiry form has already enrolled somewhere else. Forma rebuilds the front door.
Delivered via DonorFront and AI enrollment agents
POOL 03
The parent annual fund
Current families who pay full tuition have never been asked through a structured appeal with giving levels and a teacher-support story. They are already committed. No one has ever asked.
Delivered via Smart Checkout and structured annual fund appeal
POOL 04
Major donors & DAFs
$327 billion sits in donor-advised funds nationally. Alumni, parish families and Catholic civic leaders hold accounts with no vehicle pointed at Catholic school giving.
Delivered via DonorCardAI and matching gifts infrastructure
04 · What Forma does
A marketing agency produces recommendations. Forma produces infrastructure the school owns permanently — in many cases, at zero cost to the school.
The 30-day diagnostic tells us exactly what the school is leaving on the table. Then we build: a DonorFront on Whitelabel — the AI fundraising platform trusted by Robin Hood Foundation, Livestrong, and Mount Sinai — configured for faith community giving and the parish relationships that drive Catholic school philanthropy. Whitelabel processes at 1.5% — the lowest in the market — and donors cover the fee by default, so 100% of every gift reaches the school. AI agents surface giving opportunities in real time. CRM sync captures every existing relationship. A structured annual fund appeal reaches families who would give but have never been asked. A grant program puts the school in foundation conversations for the first time.
The school owns every file, every relationship, every giving record. Forma covers the build. The diagnostic requires one day of your time. The build requires almost none. Forma remains a working partner through the first year — the infrastructure runs, and we make sure it does.
Technology platform: whitelabel.ai
We build the schools first, because they are ours — now and forever.
Brandon Allen
Brandon Allen
Managing Partner · Forma LLC

Brandon Allen is a Forbes 30 Under 30 honoree, a Princeton graduate, and the co-founder of Sequence Equity, an institutional capital firm. He serves on the board of Our Lady of Częstochowa Parish School in Jersey City — a 449-student Blue Ribbon school that became Forma’s first engagement and proof of concept.

He founded Forma because the schools that shaped his understanding of what Catholic education can be are the same schools being asked to do more with less every year. The infrastructure they need exists. No one has built it for them. That is the problem Forma is solving.

The first time Brandon encountered the Catholic school — its music, its community, its particular way of holding people together — he was a child watching Sister Act II. He was neither Catholic nor part of the Black church tradition it depicted. He wanted to be part of both. That impulse has never left. Forma is, in part, what it became.

Contact
Our pilot school’s giving infrastructure is live. Write to us to see it.
Forma works by introduction. If you lead a school, a foundation or a parish — or you want the Catholic School Economics Brief — write to us.
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